Sony Ericsson W380

Don't touch me! Sounds surprising? With continuous research and development, Sony Ericsson continues to improve and push its W-series walkman phones in the market with the introduction of the W380. For the first time in the walkman phone family, the Gesture Control feature will make its debut. The Gesture Control is a motion detector that gives the user the powerful functionality of snoozing the alarm or muting your mobile phone just with the wave of a hand giving the truly "hands free" experience. Aside from this new innovation brought to the market by the W380, Sony Ericsson is also presenting the W380 in a clamshell form factor with two available colors; Magnetic Gray and Electric Purple.

Another hip feature of the W380 is the way the hidden display lights up when you tune in to the radio or when you receive a call. The Sony Ericsson W380 may seem subtle and dull when looked at from the outside but you will be surprised how it comes to life when you receive a phone call or when playing music. The W380 can literally dance to the beat with the phone's different lighting effects that can be assigned to callers or can match the tempo of your music. After all, the W380 is a walkman mobile phone and the W-series from Sony Ericsson has the reputation of providing its users with exceptional multimedia functionalities.

Music controls, which have become a standard with the walkman mobile phone family, for the W380, are located on the outer part near the external screen. Sony Ericsson presents the W380 in three different variants; the W380c which supports GSM900, GSM1800 and GSM1900 is for use in China; the W380a which can accommodate network frequencies of GSM850, GSM1800 and GSM1900 is available in North America, while the W380i which can be used in other parts of the World supports frequencies of GSM900, GSM1800 and GSM1900 which assures users around the World that they can enjoy the different features of the Sony Ericsson W380 wherever they are.

Aside from the differences in supported network frequencies, all variants of the W380 have similar features. The slick and compact body of the W380 which measures 92mm x 49mm x 16mm and weighs only 100 grams incorporates a 1.3 megapixel camera that can produce pictures with 1280 x 1024 pixels resolution, can also record video, which the user can view on the internal display screen that measures 1.9 inches with a resolution of 176 x 220 pixels and can display 256k colors. The OLED external screen which has a resolution of 36 x 128 pixels can display information of the caller and information on the music track that is currently playing. The clamshell designed W380 also features a web browser, e-mail client, RSS reader and other valuable essentials from the Sony Ericsson W-series family. All W380 variants have EDGE and GPRS connectivity capability.

The Sony Ericsson W380 is geared more toward the younger, fashion aware music lover market with its combination of mobile communication expertise and stunning musical effects. The W380 can reproduce songs in MP3 audio format and also possesses a built-in FM Radio Tuner. An assortment of Sony Ericsson standard applications are also present with the W380 like the TrackID technology which has a feature that allows the user to get instant information like singer or album name about a song that he does not recognize. According to figures from Sony Ericsson, TrackID is one of their more popular applications with the feature being activated by someone around the World every second. Once the music is identified by the user, it can be loaded into his mobile phone with just a few clicks with the application PlayNow. PlayNow also provides the W380 with the feature to allow the user to download mobile games, wallpapers, ringtones and entire songs.

Another useful software application bundled with the Sony Ericsson W380 walkman mobile phone is the Media Manager PC which allows the user to point, click and drag music, videos and photos from your personal computer to the mobile phone. This software application allows the user to transfer files with ease and convenience with music files being automatically converted by the software to the correct format. The W380's external music controls gives the user the power to play, skip forward, skip backward or pause the music easily with its one touch buttons.

The 14Mb internal memory of the W380 is augmented by the expandable memory slot which can accommodate a Sony Memory Stick Micro format. The sale package of the W380 has a 512Mb M2 format memory stick included to allow the user to store up to 271 of his favorite songs. The W380 also has support for Stereo Bluetooth with A2DP and USB 2.0 which allows connection to the personal computer or other devices which support these platforms. To enhance the enjoyment of the mobile phone's music features, the user can opt to purchase a Stereo Portable Headset HPM-83 or a Stereo Bluetooth Headset HBH-DS200 which can be paired with the W380.

Summary of Sony Ericsson W380 Features

• Network: GSM 850/900/1800/1900 (tri-band depending on your region)
• Dimension: 92mm x 49mm x 16mm, 100g
• Display Type: 1.9 inch TFT, 256k colors, 176 x 220 px, External OLED 128 x 36 px (mono display)
• Ringtones: Polyphonic, MP3, AAC
• Memory: 14Mb internal, Expansion (M2) 512Mb card included
• Connectivity: GPRS, HSCSD, EDGE, USB, Bluetooth
• Messaging: SMS, MMS, EMS, IM, E-mail
• Camera: 1.3 megapixel, 1280 x 1024 px, Video
• Other Features: Web browser, Games, Gesture Control, Java MIDP 2.0, Walkman player, TrackID, FM radio, T9, Picture editor, Image viewer, Handsfree, Voice memo, Organizer
• Battery: Standard Li-Ion, up to 7 hours (talktime), up to 300 hours (standby)

PROS: The W380 is a handy Walkman phone that comes with unique technological innovations like the Gesture Control. It also lives up to the reputation of the W-series family as an entertaining multimedia tool that everyone can enjoy.

CONS: Having a relatively low number in its model gives the impression that it is a lower end mobile phone for the Walkman mobile phone family. Except for the Gesture Control feature, almost everything is basic for the W-series. The W380 could have been given a boost by putting in a 2 megapixel or higher camera and higher resolution for the internal display.

Overall: The Sony Ericsson W380 Walkman mobile phone carries on the tradition of its predecessors by offering stylish and power packed multimedia features that can send the hearts of music lovers pounding. The introduction of unique features adds to the appeal of the W380. The W380 is undoubtedly for the younger generation of music lovers that look for hip features like the Gesture Control incorporated into their musical devices.

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