iPhones have brought a sea of change in the world of mobile phones. Gone are the days when the mobile phones were only being used for telecommunication. Now the mobile phones have evolved into smart phones, thanks to Apple Inc. A wide array of advanced functions and the hi-tech features has been added to the Apple iPhone. This smart phone works just on the touch of the fingers. Some of the prominent features include media player, digital cameras, internet browsing, and increased internal hard drive.

The popularity of the iPhone is soaring so high that the number of sales has already crossed 21.4million. This means that the iPhone users now are so many that they form a different market segment.

In these times of tight competition, no business can afford to lose even a single customer. Now since, the iPhone users form a market segment, these users cannot be just avoided. The business needs to tap these iPhone users or else risk losing business. This is what makes it necessary for the modern day business to go for iPhone application development.

iPhone application development can be seen from two perspectives.
The first perspective concerns the businesses that want to offer their services or products to the users of iPhone. The businesses have realized that the iPhone users try to access their websites through the iPhones. If the website design is not compatible with the operating system or the platform of the iPhone the user will not be able to access the website. In this case the purpose of the website is not served. The other aspects to be carefully trended upon are the resolution and the size of the screen. The application that is to be accessed through the iPhone needs to have high resolution. The design should be such that the use of scroll bar should be minimized and nullified if possible. At times scrolling horizontally or vertically becomes irritating for the smart phone user.

The second perspective is about enhancing the utility of the iPhone.
It is possible that the features offered by the iPhone may not be as per the desire of the iPhone user. In these sorts of circumstances the iPhone user resorts to iPhone application development to increase the functionality of the iPhone. This is very common, especially when it comes to formats of the images, audio and video. Some may need application to read books in different formats. There are many business men and corporate employees who would like to be updated with relevant information and would like to use the iPhone to have accesses to it.

There are many iPhone application developers in the market but contacting the one that is appropriate and that fits your budget can at times easy and at times difficult. Word of mouth along with references and recommendation should help you to select the best iPhone application development service provider.