iPhone application development has taken the business world by a storm. Earlier the internet was being accessed through the desktop PCs and laptops. The business world was fast to react to the potential of the internet. The internet had entered the offices and households that were usually inaccessible to the sales representative of the company. Operating the business through the internet had a lot of advantages besides saving time, money and valuable resources. The websites were designed to be compatible with the operating system and platform of the desktop PCs and laptops. This scenario was not to last long because the technology evolved to make the mobile phone device as good as the computer.

A smart phone is a mobile phone that besides telecommunication offers a wide array of features like accessing the internet, games, diary organizer, camera, video recording, receiving and sending text and picture messages, and entertainment such as radio. The leading brands of smart phones in the market include the iPhone, BlackBerry and Android.

What is so unique about iPhone?
Not only are the features of iPhone unique but also the marketing strategy deployed by Apple, the makers of iPhone. The Apple Inc. has started the Apple Store. This is the online store for buying the iPhone Applications. The iPhone application developers after developing an application can put it for sale through the online Apple store. Apple Inc. gives a whopping 70% of the proceeds of the sale to the application developer and just keeps a meager 20% for itself. This innovative strategy to persuade the developers to develop meaningful applications could be called backward integration but has turned out to be very effective in case of iPhone. This not only adds the features to the iPhone but also creates a better goodwill among the developers.

Why is iPhone application development necessary?
As mentioned earlier the popularity of iPhone is soaring and so are its sales. The iPhone users are now a niche market segment, never to be neglected by a smart business. The competition among the businesses makes it mandatory for the business not to leave a single stone unturned for making the best of services available to the buyers. If a website cannot be displayed on the screen of the iPhone, it is the loss for the business on the iPhone user because it is possible that the competitor may have already prepared an application compatible with the operating system and platform of the iPhone.
It is always better to hire the services of an expert professional iPhone application developer so that the iPhone users do not find any difficulty in accessing your website. The early bird takes the worm. This saying is very apt for this scenario too.